Spacetoon International (‘ST International’) is a Dubai Media City free-zone registered entity, it holds the Intellectual Property (‘IP’) rights, with regards to Spacetoon’s library, planets concept, logo, etc...
Unique Concept – ‘Planets’
The Spacetoon in-house studio produces cartoon programs that address childcare issues, awareness of the environment, children's educational needs etc... For which, the Group has developed a unique theme-based format of programming. Based on the interest areas of children aged between 2-15 years, the Group has developed ten popular categories – called “planets”.
The content for each planet is customized to attract a distinct audience within the overall target segment of children between 2-15 years. Every hour of the day is dedicated to a planet according to viewing patterns and the age of the audience.
The ten planets, listed adjacently, cover the full spectrum of children’s interests including, Movies, Education, History, Science, Action, Adventure, Sport and Comedy, BonBon, satisfying an audience ranging from Pre-School to Twines and Teens.
This classification is an internationally registered licensed property of Spacetoon International.
This concept of theme-based television programming has been successfully piloted by Spacetoon Kids TV. Although the channel primarily aired cartoon features purchased from other animation companies, “Planets” enabled Spacetoon Kids TV to differentiate itself from other channels in this category.
The cognitive abilities of the target segment vary significantly according to age. Recognizing this and translating it into the concept of the “Planets” enabled Spacetoon Kids TV to acquire a dedicated viewer base in a very short time. Viewers developed an affinity to a particular theme or planet, and then demonstrated a high degree of loyalty to the channel.
SpaceToon concept had not only appealed to its viewers but also to advertisers. Advertisers are able to choose advertisement slots depending on when the programs are aired for a specific target audience in the 0-14 year’s age group thus maximizing the impact of its product and brand.
Spacetoon is sensitive to the region’s cultural values and tailors its programs accordingly. The Arab League, the United Nations Children’s Fund (UNICEF), and the World Health Organization (WHO) have signed agreements with Spacetoon Middle East to broadcast enlightening messages to target audiences including important Public Service Announcements regarding the environment and health issues.
Spacetoon International works on two main lines of business:
Spacetoon International exploits its library to cover sectors indirectly related to its core business e.g. Licensing of Products. Agency agreements for licensing with leading animation agencies for popular characters from around the world on an exclusive/non exclusive basis.
Activities undertaken by the licensees span across a wide spectrum and include:
- Food and Beverage
- Stationary, School & Paper Goods
- Health and personal care
The Group draws on its library to expand operations to sectors indirectly related to its core business e.g. syndication of content to other channels. Content syndicated would be a mix of material sourced from its Library or content dubbed into local languages across the various locations
The Company also undertakes franchising agreements to launch Spacetoon products, mainly TV channels, with several companies across the world.
Currently, Spacetoon International has franchising agreements in the following countries:
1. Spacetoon Hindi TV Channel is already on air since the beginning of 2009.
2. Spacetoon IPTV Korea launched on the beginning of 2009 in the Korean language.
3. Spacetoon Kids TV Indonesia channels is currently the first and the only television channel for children in Indonesia. Launched in 2005.
Spacetoon International is working to expand its franchising activities to launch its TV channel business model in Turkey, Iran, Malaysia, Kazakhstan and Belorussia during the coming years.